Your site can target a niche, but beware of sterile niches: it must include a large number of potential consumers, otherwise, your activity will not be profitable. The options for the the kibo code review comes perfectly in this case now.
The logic is obviously different if you already have physical stores, the web then offering you additional service and a new sales channel.
On the design side, it must be pleasant, simple and suited to your objectives. This is how you will provide a good user experience and retain your visitors.
If you are tackling an already busy market, you can even be creative to stand out and establish yourself. Anyway, the whole transactional part must be well studied to avoid cart abandonment.
We will stop for a few minutes on the home page of your e-commerce site because it acts as a front door. It is essential to look after this page to make the Internet users want to stay on your site and discover the other pages.
Here are some tips to help you build an effective home page.
Take care of your marketing
When he enters your site, the user must be able to clearly identify where he is: the company name and logo must be visible and call out to the Internet user as soon as he arrives.
Did you know?
The logo is positioned in the header, generally in the left or middle part.
Similarly, it is important to work on the baseline of the site. Positioned next to or below the logo, it must clearly indicate and make the user understand, the reason for the site, how these products will help.
Reassure the client
To avoid leaving directly, the user must feel safe as soon as he arrives on the home page of your site. To do this, it is essential to highlight the elements of reinsurance:
The contact details of the company with a telephone number in France must be visible and invite the internet user to dial the number as soon as he has any questions so that the customer does not feel abandoned.
The delivery and return conditions must be transparent. Do not hesitate to highlight delivery or free return if you offer it, these are elements that can be decisive in the purchase decision.
The home page is the main page of your site, so it must be (like the rest of the site for that matter) optimized for SEO.
- Its title tag is one of the most important elements in the SEO structure of your page. It must be optimized and contain the most important keywords or expressions to highlight in relation to the site.
- The structure of your home page is also crucial, it is important to optimize the placement of Hn tags logically on key expressions.
- Finally, a home page usually contains a lot of images, so remember to fill in the ALT tags for its images.
Promote smooth navigation
The home page being the entry page on your site, it should allow the visitor to quickly understand the architecture of your online store.