You probably already know a little about online marketing, and you may have read an introductory article about it. With Webdesign Deutschland you can have the smartest choices.
Optimize your website with SEO
Your website should be optimized and up-to-date with the latest trends to attract users. In recent times, SEO has become the strongest tool to make it visible on search engines. It’s about optimizing for the searcher and not for the search engine itself. You can optimize for the searcher overall through two methods: On-page & off-page SEO.
Especially on-page SEO is what enhances your website to users and at the same time satisfies the search engines. This is, for example, the use of keywords and including page titles, headings and images. These elements will create a really good, cohesive image for the visitor.
Overall, in terms of on-page SEO, it is important that you have a lot of value-creating content on your page and that your content is continuously optimized so that it stays current and does not lie and collects dust.
The purpose of off-page SEO is to improve your site’s overall authority on the Internet. This is done very briefly, through backlinks that are, other websites will link to your website. By linking other websites to your site, you can show credibility and authority to Google. It is a bit like a corpse, as we know it from the social platforms. The more likes you get from other domains, the more authoritative you become.
You must also make your website mobile-friendly. You need to work on creating a responsive design that has the same URL and HTML no matter what platform the user visits your website from.
Content Marketing
In short, the purpose of content marketing is to generate traffic and leads. We have written an in-depth article on the topic, but it is a very powerful tool to attract new leads through loyalty and credibility to your users. There are a variety of tools available to achieve successful content marketing: blog posts for other companies, multimedia content, e-books and more. All tools are valuable to other businesses and users. This helps, and even educates users in what you are doing and it increases your loyalty.
This post, which you are reading right now, is a great example of Content Marketing. We want to share our knowledge of online marketing and help other businesses grow smarter and make better business decisions.
As a 100% focused SEO agency, we have very good prerequisites for consulting within the SEO area, and we therefore often attach great importance to the organic part of the company’s strategy when it comes to online market growth.
The social media
Is it an excellent tool to initially create an online identity for your brand? Social media gives you the opportunity to communicate directly with your customers. With more than 1 billion users, Facebook is an obvious place to market to its target market as a company. Facebook Business is a simple tool where you can advertise and hit a lot of relevant consumers within your target market.
It is indispensable that you make sure you target your advertising to the right audience, and even more important is that you constantly look at the data you get from your advertising. What persona does the typical customer have and how to use this data to create a feedback loop that will continuously provide more and cheaper conversions.